                    &         &            &                     &            &                     &            \\\hline\hline
                    &        Both         &            &Electioneering         &            &      Policy         &            \\
\hline
Competitiveness     &       1.026         &      (0.08)&       0.927         &     (-0.39)&       1.243         &      (0.94)\\
Previous campaign experience&       1.095         &      (1.55)&       1.057         &      (1.37)&       1.189\sym{***}&      (5.06)\\
%Gender              &                     &            &                     &            &                     &            \\
%Campaign            &                     &            &                     &            &                     &            \\
Campaign Period     &       5.197\sym{***}&      (9.14)&       3.089\sym{***}&      (8.17)&       0.742\sym{*}  &     (-2.18)\\
Campaign Period $\times$ Competitiveness&       0.760         &     (-0.87)&       1.526         &      (1.79)&       0.979         &     (-0.10)\\
Campaign Period $\times$ Previous campaign experience&       1.072         &      (1.17)&       1.016         &      (0.36)&       0.976         &     (-0.66)\\
Male                &       1.144         &      (0.75)&       1.180         &      (1.54)&       0.948         &     (-0.42)\\
Male $\times$ Campaign Period&       1.237         &      (0.99)&       1.106         &      (0.63)&       1.455\sym{*}  &      (2.53)\\
Time until election &       0.995\sym{***}&     (-7.46)&       0.993\sym{***}&    (-14.17)&       1.001         &      (1.79)\\
Fianna Fáil        &       0.385\sym{***}&     (-3.31)&       0.963         &     (-0.18)&       0.463\sym{***}&     (-4.43)\\
Fine Gael           &       0.215\sym{***}&     (-5.03)&       0.826         &     (-0.89)&       0.383\sym{***}&     (-6.49)\\
Green Party         &       0.767         &     (-0.82)&       0.863         &     (-0.62)&       0.786         &     (-1.22)\\
Labour              &       0.471\sym{*}  &     (-2.15)&       0.796         &     (-0.89)&       0.403\sym{***}&     (-4.21)\\
Other/Ind           &       0.507\sym{*}  &     (-2.00)&       0.764         &     (-1.20)&       0.590\sym{*}  &     (-2.26)\\
Sinn Féin          &       0.540         &     (-1.87)&       1.020         &      (0.09)&       0.477\sym{**} &     (-2.95)\\
Social Democrats    &       0.537         &     (-1.61)&       0.753         &     (-0.96)&       0.685         &     (-1.92)\\
Solidarity-PBP      &       1.222         &      (0.52)&       1.128         &      (0.40)&       1.076         &      (0.32)\\
District magnitude  &       0.715\sym{**} &     (-2.79)&       0.937         &     (-0.79)&       0.888         &     (-1.25)\\
Candidates running  &       1.063         &      (1.84)&       1.032         &      (1.51)&       1.014         &      (0.49)\\
Urban               &       1.072         &      (0.47)&       1.038         &      (0.40)&       1.117         &      (0.93)\\
Twitter length      &       1.000         &     (-1.63)&       1.000\sym{***}&     (-3.41)&       1.000         &     (-1.73)\\
Followers count     &       1.000         &      (0.70)&       1.000         &     (-0.52)&       1.000\sym{*}  &      (2.24)\\
\hline
Observations        &      102558         &            &                     &            &                     &            \\\hline\hline
